{"id":7623,"date":"2026-05-19T00:00:00","date_gmt":"2026-05-19T00:00:00","guid":{"rendered":"https:\/\/www.contem.es\/que-hago-con-las-resenas\/"},"modified":"2026-05-19T00:00:00","modified_gmt":"2026-05-19T00:00:00","slug":"que-hago-con-las-resenas","status":"publish","type":"post","link":"https:\/\/www.contem.es\/es\/que-hago-con-las-resenas\/","title":{"rendered":"\u00bfQu\u00e9 hago con las rese\u00f1as?"},"content":{"rendered":"<p>En muchas ocasiones, los vendedores de productos y servicios por Internet solicitan a sus clientes que valoren su experiencia mediante una rese\u00f1a, lo que puede ser una excelente manera de diferenciarse de la competencia cuando las opiniones son favorables.<\/p>\n<p>No obstante, algunas empresas publican rese\u00f1as falsas (pagan a personas para que escriban opiniones positivas o utilizan para ello herramientas de inteligencia artificial) e incluso eliminan las opiniones negativas.<\/p>\n<p>Pues bien, estas conductas est\u00e1n expresamente prohibidas por ser pr\u00e1cticas enga\u00f1osas para influir en la decisi\u00f3n del potencial consumidor. Por tanto, y dado que los responsables de las plataformas online tienen la obligaci\u00f3n de garantizar que el contenido de sus sitios web sea veraz y l\u00edcito, recurrir a esas pr\u00e1cticas enga\u00f1osas les puede acarrear consecuencias legales.<\/p>\n<p>Si su portal de venta permite la publicaci\u00f3n de rese\u00f1as, debe cumplir con la normativa de consumidores y:<\/p>\n<ul>\n<li>Informar de si se garantiza o no que las rese\u00f1as publicadas en el portal han sido escritas por clientes que realmente han adquirido o utilizado el producto o servicio.<\/li>\n<li>Informar sobre la manera en la que se procesan y gestionan las valoraciones recibidas.<\/li>\n<li>Asegurar que las rese\u00f1as se refieren a productos o servicios adquiridos o utilizados en los 30 d\u00edas naturales anteriores a su publicaci\u00f3n.<\/li>\n<li>Asimismo, la ley permite que el empresario que comercializa el bien o el servicio pueda responder a la rese\u00f1a a trav\u00e9s del mismo canal.<\/li>\n<\/ul>\n<p>El incumplimiento de estas obligaciones supone una infracci\u00f3n de la normativa de consumidores y, al tratarse de una pr\u00e1ctica enga\u00f1osa, es un acto de competencia desleal. Por ello, es importante que revise los comentarios que publican los usuarios en su web.<\/p>\n<p>\u00a0<\/p>\n<p> Nuestros profesionales le asesorar\u00e1n en todo lo relativo al cumplimiento de la normativa de consumidores, tanto en las ventas de sus productos o servicios online como en las rese\u00f1as que se hagan de \u00e9stos. \u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En muchas ocasiones, los vendedores de productos y servicios por Internet solicitan a sus clientes que valoren su experiencia mediante una rese&ntilde;a, lo que puede ser una excelente manera de diferenciarse de la competencia cuando las opiniones son favorables. No obstante, algunas empresas publican rese&ntilde;as falsas (pagan a personas para que escriban opiniones positivas o [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":7624,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-7623","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercantil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 hago con las rese\u00f1as? | Contem Assessors<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.contem.es\/es\/que-hago-con-las-resenas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00bfQu\u00e9 hago con las rese\u00f1as? | Contem Assessors\" \/>\n<meta property=\"og:description\" content=\"En muchas ocasiones, los vendedores de productos y servicios por Internet solicitan a sus clientes que valoren su experiencia mediante una rese&ntilde;a, lo que puede ser una excelente manera de diferenciarse de la competencia cuando las opiniones son favorables. 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