{"id":6824,"date":"2025-10-08T00:00:00","date_gmt":"2025-10-08T00:00:00","guid":{"rendered":"https:\/\/www.contem.es\/pactos-habituales-en-el-contrato-de-franquicia\/"},"modified":"2025-10-08T00:00:00","modified_gmt":"2025-10-08T00:00:00","slug":"pactos-habituales-en-el-contrato-de-franquicia","status":"publish","type":"post","link":"https:\/\/www.contem.es\/es\/pactos-habituales-en-el-contrato-de-franquicia\/","title":{"rendered":"Pactos habituales en el contrato de franquicia"},"content":{"rendered":"<p>En los contratos de franquicia es habitual incorporar cl\u00e1usulas de no competencia y de exclusividad (entre otras), as\u00ed como indicaciones sobre el precio al que deben venderse los productos finales.\u00a0\u00bfSon v\u00e1lidas estas cl\u00e1usulas? \u00bfPodr\u00edan considerarse restrictivas de la competencia?<\/p>\n<p>La cl\u00e1usula conforme el franquiciado no podr\u00e1 competir con el franquiciador o con otros franquiciados (durante la vigencia del contrato o tras su finalizaci\u00f3n) es v\u00e1lida. No obstante:<\/p>\n<ul>\n<li>La prohibici\u00f3n de competencia postcontractual no puede extenderse m\u00e1s all\u00e1 de un a\u00f1o desde la finalizaci\u00f3n del contrato de franquicia.<\/li>\n<li>La prohibici\u00f3n debe estar justificada (debe ser necesaria para proteger el\u00a0<i>know-how<\/i>\u00a0del franquiciador).<\/li>\n<li>Debe limitarse al territorio donde se haya explotado la franquicia; no puede abarcar territorios donde el franquiciado no haya operado.<\/li>\n<\/ul>\n<p>Las cl\u00e1usulas de exclusividad tambi\u00e9n son v\u00e1lidas, en tres \u00e1mbitos concretos:<\/p>\n<ul>\n<li>Territorial, de modo que el franquiciador se compromete a no abrir nuevos locales en la zona acordada con el franquiciado.<\/li>\n<li>De compra de todos o parte de los productos a la empresa franquiciadora.<\/li>\n<li>De distribuci\u00f3n, de forma que el franquiciador se obliga a no comercializar sus productos a otros comercios situados en la zona pactada con el franquiciado.<\/li>\n<\/ul>\n<p>En cuanto a la fijaci\u00f3n del precio, s\u00ed que existen limitaciones. El franquiciador puede recomendar los precios y establecer un porcentaje m\u00e1ximo de alza o rebaja de precios por parte del franquiciado,\u00a0<i>pero no puede establecer unos precios fijos o m\u00ednimos, ya que esto es una pr\u00e1ctica restrictiva de la competencia.<\/i>\u00a0La imposici\u00f3n de precios fijos de venta por parte del franquiciador conlleva la nulidad del contrato de franquicia.<\/p>\n<p><i>\u00a0<\/i><\/p>\n<p> Si va a intervenir en un contrato de franquicia, ya sea como franquiciador o franquiciado, nuestros profesionales le ayudar\u00e1n en la negociaci\u00f3n de las condiciones.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En los contratos de franquicia es habitual incorporar cl&aacute;usulas de no competencia y de exclusividad (entre otras), as&iacute; como indicaciones sobre el precio al que deben venderse los productos finales.&nbsp;&iquest;Son v&aacute;lidas estas cl&aacute;usulas? &iquest;Podr&iacute;an considerarse restrictivas de la competencia? La cl&aacute;usula conforme el franquiciado no podr&aacute; competir con el franquiciador o con otros franquiciados (durante [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":6825,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-6824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercantil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Pactos habituales en el contrato de franquicia | Contem Assessors<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.contem.es\/es\/pactos-habituales-en-el-contrato-de-franquicia\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pactos habituales en el contrato de franquicia | Contem Assessors\" \/>\n<meta property=\"og:description\" content=\"En los contratos de franquicia es habitual incorporar cl&aacute;usulas de no competencia y de exclusividad (entre otras), as&iacute; como indicaciones sobre el precio al que deben venderse los productos finales.&nbsp;&iquest;Son v&aacute;lidas estas cl&aacute;usulas? &iquest;Podr&iacute;an considerarse restrictivas de la competencia? 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