{"id":6415,"date":"2025-06-17T00:00:00","date_gmt":"2025-06-17T00:00:00","guid":{"rendered":"https:\/\/www.contem.es\/proteccion-de-la-marca\/"},"modified":"2025-06-17T00:00:00","modified_gmt":"2025-06-17T00:00:00","slug":"proteccion-de-la-marca","status":"publish","type":"post","link":"https:\/\/www.contem.es\/es\/proteccion-de-la-marca\/","title":{"rendered":"Protecci\u00f3n de la marca"},"content":{"rendered":"<p>La normativa protege las marcas registradas, pero\u00a0<i>tambi\u00e9n aquellos signos distintivos<\/i>\u00a0(im\u00e1genes, s\u00edmbolos, colores\u2026) que \u00e9stas utilizan y que, pese a no estar registrados,\u00a0<i>disfrutan de la suficiente notoriedad como para asociarse a la marca que los utiliza<\/i>:<\/p>\n<ul>\n<li>Los consumidores podr\u00edan pensar que se trata de la misma marca o del mismo producto.<\/li>\n<\/ul>\n<ul>\n<li>Ello causar\u00eda un perjuicio a la empresa original \u2014que ver\u00eda reducidas sus ventas\u2014, mientras que la otra se estar\u00eda aprovechando de la reputaci\u00f3n de la primera.<\/li>\n<\/ul>\n<p>En casos as\u00ed, debe demostrar que su marca y su producto son\u00a0<i>lo suficientemente conocidos para el p\u00fablico<\/i>, o al menos para el sector al que van destinados (p\u00fablico infantil, sector del deporte\u2026).\u00a0Para ello, puede usar:<\/p>\n<ul>\n<li><i>Estudios y estad\u00edsticas de peritos especialistas<\/i>\u00a0que demuestren la preferencia de los consumidores por su producto frente a otros similares.<\/li>\n<\/ul>\n<ul>\n<li><i>Informes con los resultados de ventas<\/i>\u00a0que confirmen cu\u00e1ndo entr\u00f3 su producto en el mercado y c\u00f3mo evolucionaron las ventas. Una\u00a0<i>presencia sostenida y constante<\/i>\u00a0significa que su empresa se ha hecho su propio hueco en el mercado.<\/li>\n<\/ul>\n<p>Adem\u00e1s de acreditar que su marca es lo bastante conocida para el p\u00fablico, deber\u00e1 demostrar que su producto y el de esa empresa competidora se parecen lo suficiente como para ser confundidos, para lo cual\u00a0<i>deber\u00e1 apoyarse en datos objetivos<\/i>. Por ejemplo, puede alegar que se trata del mismo producto para el mismo p\u00fablico (por ejemplo, galletas para el p\u00fablico infantil), que se comercializan en los mismos establecimientos, que hay un parecido visual y conceptual que provoca confusi\u00f3n\u2026 Incluso puede aportar encuestas que indiquen que una parte significativa del p\u00fablico asocia su producto con el de su competidor.\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p> Le informaremos de c\u00f3mo proteger sus productos y marcas frente a copias de sus competidores.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La normativa protege las marcas registradas, pero&nbsp;tambi&eacute;n aquellos signos distintivos&nbsp;(im&aacute;genes, s&iacute;mbolos, colores&hellip;) que &eacute;stas utilizan y que, pese a no estar registrados,&nbsp;disfrutan de la suficiente notoriedad como para asociarse a la marca que los utiliza: Los consumidores podr&iacute;an pensar que se trata de la misma marca o del mismo producto. Ello causar&iacute;a un perjuicio a [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":6416,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[93],"tags":[],"class_list":["post-6415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mercantil"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Protecci\u00f3n de la marca | Contem Assessors<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.contem.es\/es\/proteccion-de-la-marca\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Protecci\u00f3n de la marca | Contem Assessors\" \/>\n<meta property=\"og:description\" content=\"La normativa protege las marcas registradas, pero&nbsp;tambi&eacute;n aquellos signos distintivos&nbsp;(im&aacute;genes, s&iacute;mbolos, colores&hellip;) que &eacute;stas utilizan y que, pese a no estar registrados,&nbsp;disfrutan de la suficiente notoriedad como para asociarse a la marca que los utiliza: Los consumidores podr&iacute;an pensar que se trata de la misma marca o del mismo producto. 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